Artistic. PASSIONATE. VISIONARY.

Madeleine Heaven is a First Nations conceptual Art Director with experience on both the agency and client sides.

From a visual artist to an experienced advertising professional, I craft memorable ideas that thrive across TV, digital, social, experiential, and beyond. My style adapts to each brief, blending diverse influences and mediums to create dynamic, impactful concepts with a sharp strategic edge. Always exploring new techniques and cultural references, I bring fresh perspectives that keep my work evolving. At the highest level of my creative ability, my work is grounded in social consciousness and a relentless curiosity for unconventional media, delivering ideas that inspire, challenge conventions, and drive meaningful change.

I believe advertising should go beyond business objectives to resonate, provoke thought, and create something meaningful. From championing Indigenous representation with Cheekbone Beauty’s Sephora Canada launch and the award-winning Right the Story campaign to co-leading the EP campaign for Sarang Kitchen, I push for work that sparks conversation and leaves a lasting impression.

If the sky’s not the limit, there is no limit to what you can accomplish. Let's dream together and create something special.

CONTACT ME.

Hi! I'm Madeleine, an Art Director at Innocean Canada. Whether you're dreaming up something big, curious about my work, or just want to say hello, I'd love to hear from you! I’m all about meaningful connections and shared inspiration—so, what’s sparking your creativity these days? ☆