ASK.
How can we create an interactive booth experience at the 2025 AutoShow that introduces Kia’s connection to the FIFA World Cup — engaging Canadian fans while turning them into passionate brand advocates?
OBJECTIVE.
Design a mobile activation and gameplay experience that introduces Kia’s partnership with the FIFA World Cup 26. Through challenges, we spotlight Kia’s role in soccer, capture audience data, and deliver a memorable, shareable moment.
A standout feature was the addition of a live leaderboard, offering a competitive edge and allowing attendees to see how they measure up against others. Plus, every player took home a waterless tattoo featuring the official FIFA x Kia logo lockup as a souvenir of the experience.