THIS IS SPEC WORK.

ASK.

Design a campaign that informs people about Understance's inclusivity and expertise in helping trans women find bras that fit their unique needs.

INSIGHT.

For trans women, bra shopping can be an intimidating and vulnerable experience. Traditional retailers often lack the knowledge to properly fit bras for trans women, leaving them feeling excluded.

OBJECTIVE.

Launch Reshape the Cis-stem, a campaign that positions Understance as a leader in inclusivity and bra fitting expertise. With over 140 sizes designed to fit every type of breast, Understance ensures that trans women feel supported and confident, reshaping the narrative around bra shopping to be inclusive and empowering for everyone.