ASK.
Create an integrated media campaign to launch the all-new Kia K4, aiming to combat the decreasing popularity of sedans in a market dominated by SUVs and crossovers. The campaign should position the K4 as a bold, forward-thinking option that stands out from conventional sedan offerings.
INSIGHT.
With 31% of young adults deeply engaged in cultural interests like fashion, music, and photography, this audience is driven by a desire for authenticity and self-expression.
OBJECTIVE.
Launch the Kia K4 with a bold campaign using the tagline "Move Different" featuring trendy fashions, music, and street photography to break away from traditional automotive advertising to showcase the vehicle’s unique design and independent spirit.
TV/OLV
STAND OUT.
:30s TV/OLV
CORDLESS.
:15s OLV
ILLUMINATE PT. 1 CARGO SPACE.
:15s OLV
ILLUMINATE PT. 2 AMBIENT LIGHTING.
:15s OLV
SOCIALS
META MOMENT MAKER/TIKTOK.
INSTAGRAM SPONSORED POST.
OUT OF HOME
DIGITAL BILLBOARD.
WILD POSTING.
PHOTOGRAPHY
A FRESH PERSPECTIVE.
Modern elegance meets urban energy. We teamed up with fashion photographer @molliepie to elevate the conventional car ad by blending Kia’s minimalist design with edgy, Gen Z-inspired street style.
THE K4’s DEBUT IN 35MM.
Behind the scenes of the Kia K4’s debut ☆ Capturing its spirit with fresh, raw style across two days of photoshoot magic. Shot entirely on disposable film, this is my personal take on the campaign, blending a nostalgic, hands-on approach with modern storytelling.
Client: Kia Canada
Agency: Innocean Canada
Production: Fela, Vuepoint Collective, Deluca Media Group
Editor: Ghost Edit
Colour: Alter Ego
VFX: Philippe Toupin