SPEC.
THE ASK
Launch a visually-driven campaign that positions the St. Lawrence Market as the top grocer of choice in downtown Toronto.
INSIGHT
Grocery shopping is increasingly being viewed as a chore.
OBJECTIVE
Remind the target audience of the St. Lawrence Market's fun, lively atmosphere. It’s as fresh as you can get.
Creative Director: Gordon Marshall
BILLBOARD
POSTER
MAGAZINE SP
AMBIENT TRANSIT SHELTER / The St. Lawrence Market brings the farm to you. Transit shelter will be transformed into a miniature barn, providing seating to pedestrians on the exterior. Non-living farm animals will be present inside and are visible from the dutch barn door.
BRANDED MERCHANDISE / Exclusive tree ornaments will be available for purchase during the holiday season. Featuring a ceramic octopus carrying doughnuts and bagels. "Freshest." to be displayed on rear of logo.