A lifelong Torontonian,

Art Director Madeleine Heaven finds conceptual work to be a joyful obsession.

She is a collector of stories, from her city’s diverse neighbourhoods and beyond, and a connoisseur of details, believing the most powerful work invites everyone in. She treats every brief like a unique collection to be curated: meticulously shaping an idea until it perfectly captures a feeling, a memory, or a modern cultural moment.

The result is work that combines a deep love for aesthetics with a strategic mind -